Bertelsmann Q1 2917 Revenue Growh Flat – Group Profit Up by 7 Percent to...
Revenues stable at €3.94bn as fiscal year gets underway Marked increase in digital revenues Operating EBITDA remains high at €482m despite start-up losses for new businesses and customers Group profit...
View ArticleSalesforce Service Cloud Update Pitches for Simplicity
Lots more features for no additional costs coming from Salesforce Salesforce is adding new features to its Service Cloud that it says will enable companies to build a customer service centre in a...
View ArticleHarte Hanks Receives Notice of Non-Compliance from New York Stock Exchange
Harte Hanks HHS, -4.94% a leader in developing customer relationships, experiences and defining interaction-led marketing, announced that on August 9, 2017 it received notification from the New York...
View ArticleEquifax Unifies Data Assets, Including IXI, Under Marketing Suite
Equifax announced it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services, into a single service offering called Equifax Data-Driven...
View ArticleZoominfo Acquired by Great Hill Partners
Zoom Information, Inc. (ZoomInfo), a comprehensive B2B data provider, announced today that it has been acquired by Great Hill Partners, a leading Boston-based private equity firm focused on investments...
View ArticleBertelsmann First Half 2017 Revenue Growth Up 2.1%
Bertelsmann Achieves First-Half Operating Group Profit Exceeding Half-Billion Euros for the First Time Revenues rise to €8.1 billion Growth businesses grow their revenues by nine percent Operating...
View ArticleAcxiom Appoints New Leadership for Connectivity Division LiveRamp
James Arra and Anneka Gupta to succeed Travis May as co-presidents of LiveRamp Travis May named Chief Growth Officer for Acxiom Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best...
View ArticleWe Want You: A Call for an Ad Fraud Task Force
Rishi Dave, CMO at Dun & Bradstreet contemplates that the digital advertising industry is likely to become one of the largest markets for criminal organizations within the next decade – and it’s...
View ArticleRemark to Partner with Acxiom in China
Remark Holdings, Inc. (Nasdaq: MARK), a global digital media and technology company, announced that it is partnering in China with Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best...
View ArticleHow to Triple your Digital Marketing Results
What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of...
View ArticleLiveRamp Partners with Jellyfish
Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution Global digital marketing agency Jellyfish, and LiveRamp®, an Acxiom® company...
View ArticleHow do you sell when your buyers can’t buy? Mounting dysfunction in the B2B...
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals...
View ArticleSix Powerful B2B Marketing Tactics You May be Missing
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content...
View ArticleSizmek to Acquire Rocket Fuel
Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization...
View ArticleWhere is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as...
View ArticleAcxiom Enhances Measurement Solution for Assessing Marketing Impact Across...
Accelerates speed to insight for inflight campaign optimization Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced significant enhancements to the Acxiom...
View ArticleGoodbye Rocket Fuel as Sizmek Sunsets this Brand
Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has announced that it’s retiring the Rocket Fuel brand. This announcement also signifies the...
View ArticleHarte Hanks Announces Executive Changes
Harte Hanks (NYSE:HHS) announced changes to its executive team. Shirish Lal, the company’s Executive Vice President, Chief Operating Officer and Chief Technology Officer informed the company of his...
View ArticleLiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with...
Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B market. Combination will help reach professional identities at scale LiveRamp®, an Acxiom® company...
View ArticleDigital Marketing: Consent Required Said Elizabeth Denham
Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details of the new EU e-privacy regulation are still...
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